Focus on the Middle to Reach the Top

Why mid-funnel strategies are key to revenue growth 

Rising operational costs and low occupancy rates have put increased pressure on sales and marketing teams to recoup lost revenue with limited budgets. What can community leaders do amidst these pressures and low in-market demand to improve the effectiveness of their sales funnel and grow revenue? Prioritize Middle-of-Funnel (MoF).

In this webinar, you’ll learn:

  • What middle-of-funnel (MoF) is and why it has become critical in today’s market
  • Where communities tend to struggle in MoF management
  • Strategies for MoF improvements to shorten your sales cycle including:
    • How to establish lead quality parameters to identify and prioritize the best fit leads
    • Tips for scaling the education and nurturing of leads
    • Re-engagement techniques to revive past inquiries


To watch the webinar on-demand, please fill out the form above.

About the Hosts

Kurt Krejny
SVP of Client Service

Kurt Krejny, Senior Vice President of Client Service at GlynnDevins, oversees the client delivery team to drive a favorable digital marketing ROI for senior living providers that rely on innovative strategy, timely execution of tactics and superior customer service. As a digital marketing strategy advisor, Kurt takes tremendous pride in staying up to date on next practice digital tactics and works directly with client partners to craft digital marketing strategies to support business objectives.


Marissa Centofanti
VP of Web and SEO
Marissa Centofanti leads strategy for website re-designs, user experience and conversion rate optimization along with content and marketing automation programs as the Vice President of Web and SEO at GlynnDevins. She has developed ROI-focused programs for senior living clients of all sizes, along with training the strategy team to provide best-in-class service and results. Marissa is accountable for ensuring client programs are driving toward their number one goal of acquiring new residents.

Angela Green Urbaczewski
VP of Sales and Marketing
Cappella Living Solutions

Angela Green Urbaczewski, Vice President of Sales & Marketing for Cappella Living Solutions, brings nearly 20 years of experience driving strategy and occupancy in life plan, rental, and healthcare communities to her work with Cappella and CLC clients and communities. She specializes in competitive market assessments, sales and marketing strategy development, identifying sales talent, and coaching and developing sales leaders. She also provides strategic sales leadership and execution support to start-ups, existing communities, and expertise in driving referral sales for higher levels of care. She is a passionate sales coach and mentors executive leadership as they seek a competitive edge in changing markets.